Labaneh'S-cool, a collaborative piece with Ola El-Khaldi which included an installation and two food performative events as part of the 3 person exhibit Home? at the California Institute of Integral Studies, San Francisco, September-November 2011. The team created a narrative involving The Rocca Family that has just arrived to San Francisco, in an attempt to make friends, they invite people to try their amazing cheese called labaneh. This soon develops into a business that hopes to invade international markets, the future profits will be invested in creating a sustainable international art scene.
Labaneh'S-cool
The Rocca Family moved to San Francisco in August 2010 from a far away land. While missing their home, and in attempt to seduce the people they meet, they started making labaneh balls: the pearl of yogurt. As part of a larger plan to generate funds for the artist community around the globe, the Rocca Family hopes to make this healthy homemade product a standard item in every kitchen. Labaneh is delicious for morning sandwiches and lunch salads, perfect for power snacks and cocktail parties. Today, in celebration of the four-hundredth day in San Francisco the Rocca Family introduces Labaneh'S-Cool.
The Rocca Family moved to San Francisco in August 2010 from a far away land. While missing their home, and in attempt to seduce the people they meet, they started making labaneh balls: the pearl of yogurt. As part of a larger plan to generate funds for the artist community around the globe, the Rocca Family hopes to make this healthy homemade product a standard item in every kitchen. Labaneh is delicious for morning sandwiches and lunch salads, perfect for power snacks and cocktail parties. Today, in celebration of the four-hundredth day in San Francisco the Rocca Family introduces Labaneh'S-Cool.
